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Erin McCann
Erin founded C+B® to redesign care systems that work—for humans and animals alike. Her work spans veterinary, pediatric, and fertility preservation contexts, with a focus on replacing flawed health metrics, addressing environmental and technology-driven distortions, and elevating caregiver insight as a central source of truth.

Drawing on lived, multispecies caregiving experience, Erin applies her Full Matrix approach—integrating behavioral science, ethical analysis, and operational redesign—to prevent avoidable harm, improve decision-making, and align care systems with real-world conditions. Her projects range from veterinary-led obesity research that reframes how we define health, nutrition, and obesity, to environmental sensitivity modeling across species, to an ethically restructured egg-freezing protocol completed under strict vegan, ethical, and medical constraints —with the fewest possible animal-derived components.

Erin leverages extensive leadership experience in change management, strategic planning, consumer behavior, and operational improvement at Google, Twitter, the University of Michigan, Virginia Tech, and more. She holds a Master of Business Administration from Harvard Business School (with distinction), a Master of Science in International Animal Welfare, Ethics, and Law from the Royal (Dick) School of Veterinary Studies at the University of Edinburgh (with distinction), and a Bachelor of Business Administration from the Stephen M. Ross School of Business at the University of Michigan (with high distinction). She also served on the Board of Directors for the Humane Society of Huron Valley.

C+B®’s name honors Erin’s goal of combining compassion with beneficial change management, as well as the initials of two special needs adopted animals—her late dog Cody and her senior special needs cat Bogart. Bogart shares the “B” with Bailey, a permanently adopted pit bull mix with extensive allergies, anxiety, and a history of trauma. Erin also cares for Murphy, a super senior cat with his own unique needs. While her lived caregiving with all three informs her perspective, she protects their well-being outside the scope of C+B’s formal research. Her hope is that sharing the realities of caring for her “non-human kids” inspires others to adopt, protect, and deeply bond with senior and special needs animals—while advocating for systemic change that supports their well-being. In line with her published ethical framework, Erin holds that nothing in any animal’s life should worsen as a result of her actions, and that their care must never be used to generate visibility, strategic momentum, or policy change.